Zendaya Maree Stoermer Coleman was named the spokesperson for Carmex Moisture Plus in February 2014, promoting a line of fashionable lip balms through national TV commercials and digital campaigns throughout the year.

Zendaya Maree Stoermer Coleman was appointed as the new face of Lancôme in February 2019, joining the brand's esteemed cast of ambassadresses and bringing her unique and diverse vision to the role.

Zendaya Maree Stoermer Coleman officially unveiled Daya by Zendaya in November 2016, marking the launch of her own direct-to-consumer fashion line, featuring a range of clothing and footwear inspired by her personal style. This innovative venture included the power of an e-commerce website, www.dayabyzendaya.com.

Zendaya Maree Stoermer Coleman was announced as smartwater's global brand ambassador in June 2022, participating in campaigns that celebrate individuals defining 'smart' on their own terms, as well as supporting community water programs that impact thousands of women.