A'ja Wilson hosts the YouTube Shorts series 'Clicked In' for Lego, engaging with LEGO Minifigure friends to discuss sports and style while sharing personal stories. This collaboration began in May 2025, as part of a multi-year partnership with Nike.

A'ja Wilson collaborated with nike to develop her signature basketball shoe, the 'A'One,' along with an apparel collection. This partnership was announced in May 2024, after more than a year of Wilson working closely with Nike's team of innovation, product, and design experts to ensure the collection reflects her distinctive style and performance needs.