What fashion line did Zendaya Maree Stoermer Coleman launch?

Zendaya Maree Stoermer Coleman officially unveiled Daya by Zendaya in November 2016, marking the launch of her own direct-to-consumer fashion line, featuring a range of clothing and footwear inspired by her personal style. This innovative venture included the power of an e-commerce website, www.dayabyzendaya.com.