Serena Williams launched Wyn Beauty in April 2024, partnering with Good Glamm Group to create a vegan and cruelty-free makeup collection designed for movement.
Serena Williams became a celebrity patient ambassador for Ro in August 2025, discussing her use of GLP-1 treatment for weight loss and participating in a multi-year campaign to normalize the use of such medications.
Serena Williams partnered with Janie and Jack in March 2025 to launch her first-ever children's clothing line. Inspired by her love of family and her daughters, the collection features vibrant hues and vacation-inspired prints.
Serena Williams was announced as a brand ambassador for Tonal in February 2022, participating in the 'Strength Made Me' campaign which highlights women's strength in various forms. Additionally, she is a long-time investor in the company.
Serena Williams launched Serena Williams Jewelry in November 2019, offering genuine diamond and 14k gold designs aimed at a millennial, predominantly female market for self-purchase and gift-giving. The collection was designed by Serena herself in collaboration with K.P. Sanghvi and Sublime Communications.
Serena Williams entered into a wide-ranging advisory relationship with Consello Group in April 2024, where the firm will assess all her business opportunities and interests globally.
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