Roger Federer became a brand ambassador for Moët & Chandon in 2012, as he embodies the values of achievement, generosity, and style, making him an ideal choice for the brand. The partnership highlights Federer as one of the top athletes of all time and a figure of gracious sportsmanship.

Roger Federer entered into an exclusive licensing agreement with EssilorLuxottica in April 2023. This partnership involves co-designing and distributing eyewear under the RF and Oliver Peoples brands, with the inaugural collection set to launch in Spring 2024.

Roger Federer unveiled the RF Collection with Wilson Sporting Goods in August 2024, featuring performance tennis rackets and accessories co-designed by Federer, reflecting his influence and dedication to excellence in the sport.