Nicki Minaj launched Pink Friday Nails, a luxurious press-on nail brand that offers 11 dynamic designs in various shapes and lengths, allowing customers to customize their preferred style—a first in the press-on nail market.
Nicki Minaj announced a groundbreaking fragrance partnership with Luxe Brands, aimed at reinventing her fragrance franchise through fresh innovation and creativity.
Nicki Minaj collaborated with Nokia in April 2012 for the launch of the Nokia Lumia 900, performing in Times Square as part of the celebration. The event was notable as it was filmed for a remix of her hit song 'Starships.'
Nicki Minaj became part owner and the face of Myx Fusions, a fruit-infused, single-serve Moscato wine beverage, in June 2013. This collaboration included a comprehensive marketing campaign that spanned print, radio, television, exclusive events, and social media as the brand expanded its reach in the U.S. and abroad.
Nicki Minaj entered into a multi-year, global partnership with MaximBet, where she serves as an investor, advisor, and global ambassador. Additionally, she took on the role of creative director for Maxim magazine, bringing her unique style and influence to the sports betting industry.
Nicki Minaj partnered with Casio to launch the TRYX™ camera, performing at the official launch event, TRYX OUT: NYC 2011, held at the Best Buy Theater in New York City.
Nicki Minaj announced a long-term partnership with Kmart to launch a multi-department lifestyle brand, showcasing her creative talents through exclusive apparel and accessories collections available at select Kmart locations and on the ShopYourWay.com platform.
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