What unexpected partnership made Nicki Minaj a part owner of a trendy beverage brand?

Nicki Minaj became part owner and the face of Myx Fusions, a fruit-infused, single-serve Moscato wine beverage, in June 2013. This collaboration included a comprehensive marketing campaign that spanned print, radio, television, exclusive events, and social media as the brand expanded its reach in the U.S. and abroad.