Matt Rife

Matt Rife starred in the 'e.l.f.ino & schmarnes' campaign for E.l.f. Cosmetics, which launched on August 11, 2025. In this satirical legal-themed advertisement, Rife played 'schmarnes' alongside drag superstar Heidi N Closet as 'e.l.f.ino', aiming to humorously spotlight beauty injustice while advocating for affordable beauty products.

Matt Rife teamed up with Azar to mark its debut in the U.S. in April 2025, encouraging Gen Zers to embrace the app as a new platform for engaging conversations, aligning with his comedic style of engaging with strangers.

Matt Rife has partnered with ZenWTR as the official sponsor of his record-breaking, sold-out comedy tour, providing hydration and exclusive fan experiences, including sweepstakes promotions for meet-and-greet opportunities.