What campaign featured Matt Rife and e.l.f. Cosmetics?

Matt Rife starred in the 'e.l.f.ino & schmarnes' campaign for E.l.f. Cosmetics, which launched on August 11, 2025. In this satirical legal-themed advertisement, Rife played 'schmarnes' alongside drag superstar Heidi N Closet as 'e.l.f.ino', aiming to humorously spotlight beauty injustice while advocating for affordable beauty products.