BEEUP, the honey-based fruit snack brand co-founded by David Beckham, aims to provide healthy snacks for active kids and families. Launched in August 2025, it has also partnered with Inter Miami CF Academy, highlighting Beckham's commitment to promoting wellness through nutrition.

David Beckham became the new global brand ambassador for Stella Artois in March 2024, kicking off a year-long 'For Moments Worth More' campaign, where he will play a key role in global promotional activities.

David Beckham has teamed up with Ninja as a global brand ambassador, focused on promoting innovative and user-friendly home appliances since May 2024.

Hugo Boss has announced a global, multi-year design collaboration with David Beckham that will see Beckham co-design menswear collections, with the first collection set to launch in Spring/Summer 2025.

Authentic Brands Group entered into a strategic partnership with David Beckham to co-own and manage his global brand, marking a new chapter in Beckham's career as he became a shareholder in the company.

David Beckham became a global brand ambassador for DigitalBits, engaging in blockchain, NFTs, and metaverse projects to connect with fans and brands globally.

Tempur announced the signing of David Beckham as its newest brand ambassador in November 2023, promoting the benefits of quality sleep and endorsing their premium bedding products.