Ninja announced 'Ninja's NYE,' a unique alternative live entertainment option, sponsored by Domino's Pizza. This event features Ninja and other prominent content creators in a New Year's Eve special.

Ninja entered a multi-year partnership with G Fuel in March 2022, resulting in the launch of the 'Ninja Cotton Candy' flavor in June 2022, which is available exclusively at Walmart stores nationwide.

Ninja collaborated with Gamefam to launch his first branded 'Fortnite' map in August 2024, featuring exclusive Ninja-branded elements like in-game commentary and themed vaults in the 'Infinite Zonewars' video game.

Ninja collaborated with Takis in July 2021 for a digital campaign, which included the 'Fuego Summer Promotion' that featured a hashtag challenge allowing fans the chance to virtually meet him. This partnership highlighted his influence as a prominent gamer and live streamer.

Ninja partnered with Wicked Cool Toys in February 2019 to develop a line of play and display collectible figures, vinyl figures, plush, mystery boxes, role play items, and more. The new product line was unveiled at the 2019 International Toy Fairs and was expected to arrive at retail locations worldwide in Fall 2019.

Ninja was appointed Chief Innovation Officer of GameSquare in February 2023, where he leads the company's efforts in pursuing emerging growth opportunities.

Ninja partnered with La Roche-Posay for the 'Save Your Skin' campaign in March 2025, focusing on raising awareness about skin cancer prevention and detection, especially following his public sharing of a melanoma diagnosis.