Zhang Linghe has been tapped as the new brand ambassador for Gucci Beauty's fragrances, expanding his role to include the brand's fragrance campaigns in 2025. In his debut image, he is seen holding a bottle of Gucci Flora Gorgeous Gardenia Eau de Parfum.

Zhang Linghe was appointed as the brand ambassador for Gucci in July 2024, having been an established friend of the house. The actor recently attended Gucci’s cruise 2025 fashion show in London.

Zhang Linghe was named Lee's first-ever Asia-Pacific brand ambassador in June 2025. As part of this collaboration, Zhang features in the brand's latest campaign for the Easy Rider 761 collection, showcasing a contemporary urban denim style.