Zendaya is an ambassador for Bulgari, frequently attending events and wearing their jewelry.

Zendaya became the women's global ambassador for Tommy Hilfiger in October 2018, co-designing a capsule collection that debuted in February 2019.

Zendaya entered a multi-year creative partnership with On Running in June 2024, focusing on collaborations for collections, campaigns, and content dedicated to movement and well-being.

Zendaya was announced as the newest ambassador for Valentino in December 2020, joining the brand's family led by designer Pierpaolo Piccioli.