Zara Larsson co-founded Main Rose as a Swedish intimates and loungewear brand in October 2025, where she serves as the creative director, overseeing design and brand direction. The first collection is set to launch on October 15, 2025.

Zara Larsson celebrates a full-circle creative moment with the release of her limited-edition ‘Midnight Sun’ CD package designed by Lisa Frank, featuring an underwater dreamscape design reflecting the album's vibrant personality.

Zara Larsson collaborated with H&M on an exclusive capsule collection released on May 18, 2017. The collection features strong graphics and edgy streetwear pieces inspired by Zara Larsson's personal style, and is available globally in selected stores and online.