Valkyrae Rachell Hofstetter was re-signed as a brand ambassador and HyperX Hero for HyperX in July 2021, engaging in various marketing initiatives including social activations and brand campaigns.

Valkyrae Rachell Hofstetter became a co-owner of 100 Thieves in April 2021, contributing to the organization's business strategy, talent acquisition, and program development as one of its legendary content creators.