Valentina Shevchenko became a Global Ambassador for Stake in May 2025, promoting the brand through various campaigns and activities. This role positions her alongside other prominent UFC fighters who are also ambassadors for the online betting platform.

Valentina Shevchenko debuted her customized UFC Unrivaled by VENUM fight kit ahead of UFC 315. This limited-edition release serves as a statement of identity, crafted in collaboration with Valentina Shevchenko and designed to resonate with fighters and fans alike.