Sydney Sweeney is the new face of Armani Beauty's My Way fragrance line, launching the new My Way Parfum in 2023. This role expands her previous partnership with the brand for makeup products.
Sydney Sweeney became the global ambassador for Laneige in 2024 after serving as their U.S. ambassador since 2022. She has been featured in campaigns that highlight products such as the Water Bank Moisturizer, Lip Sleeping Mask, and Hyaluronic Eye Cream.
Sydney Sweeney was tapped as the new ambassador for Tory Burch's line of handbags and shoes in 2021, reflecting her rising star status following her roles on Euphoria and The White Lotus.
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