Suki Waterhouse co-founded Pop & Suki in 2016 alongside Poppy Jamie, launching the accessories brand to offer customizable bags and accessories. The debut collection was launched in October, inspired by their friendship and creative vision.

Suki Waterhouse starred in the campaign for Burberry's 'Burberry Kisses' lipstick line in 2015, wearing Military Red lipstick and the brand's iconic plaid scarf. The campaign was photographed by Mario Testino and featured Waterhouse alongside British musician George Le Page.