Sukhwinder Singh collaborated with Tea Valley to conceptualize an anthem for their #IndiaHarPalDohrayeAchchiSiChaiHojaye campaign in October 2022. The anthem highlights the minute and crucial tea moments of one’s life, capturing the essence of the Tea Valley brand through Singh's performance.

Sukhwinder Singh performed the Holi anthem 'Anokhe Rang Meesho Ke Sang' for Meesho's campaign in March 2022. The song, composed by Akshay & IP, emphasizes diversity and inclusivity, aiming to unite people through the festival's colors, as it essays the feeling of bringing people together like the different shades and hues of Holi.

Sukhwinder Singh lent his vocals to Mountain Dew's rendition of the patriotic anthem 'Yeh Desh Hai Veer Jawaano Ka,' which was composed by Ram Sampath. This version aimed to salute India's spirit of overcoming fear, aligning with the brand's philosophy 'Darr Ke Aage Jeet Hai.'