What brand did Smiley collaborate with for an anniversary collection?

Smiley collaborated with Lee to celebrate the 50th anniversary of Smiley® by launching a curated capsule collection. This collection blends iconic Lee silhouettes with Smiley designs, including men’s and women’s tees, jeans, shirts, jackets, and overalls. The collaboration brought to life the original Smiley® campaign, 'Take the Time to Smile,' and aimed to create a feel-good vibe for Spring 2022.