Hennessy dedicated their latest wild rabbit ad to Sir Malcolm Campbell in 2013, honoring him as one of the greatest speed record chasers of all time. This acknowledgment highlights Campbell's remarkable achievements in the world of speed records, showcasing the brand's appreciation for individuals who have made significant contributions in their fields.

Sir Malcolm Campbell endorsed Rolex in 1933 when he sent a telegram stating that the Rolex watch he wore during a driving record attempt performed splendidly despite rough usage. This endorsement led Rolex to feature the telegram in their advertisements, highlighting one of their first major sports endorsements. The advertisement showcased Sir Malcolm Campbell's experience, emphasizing the reliability and durability of the watch during high-pressure situations.