Simona Tabasco starred in SKIMS' 2023 Valentine's Day campaign, alongside her 'The White Lotus' co-star Beatrice Grannò. The playful photoshoot, featuring revamped versions of the 'Fits Everybody' and 'Silk' collections, was shot by Donna Trope and launched on January 25, 2023, highlighting the actors' friendship and empowerment.