Shawn Mendes partnered with SmileDirectClub to promote confidence through smiles in February 2019, including a multi-platform campaign and an investment in the company.
Shawn Mendes collaborated with Roots Canada to launch a capsule collection in December 2018. This limited-edition collection featured apparel pieces inspired by Mendes's album art and was available through a pop-up shop in Toronto.
Shawn Mendes became an investor and partner in Flow Alkaline Spring Water in July 2019, working alongside his manager Andrew Gertler. Mendes also serves as the 'Sustainability Ambassador' for the brand, promoting its eco-friendly packaging and sustainability initiatives.
Shawn Mendes co-designed the Tommy Hilfiger 'Classics Reborn' capsule collection, which was launched on March 15, 2023. This collaboration focuses on sustainability and reinterprets timeless classics with a modern twist.
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