Scoot Henderson formed a groundbreaking mentorship and strategic alliance with Stephen Curry's SC30 Inc. in May 2023, focusing on basketball, business, media, and social impact to help build his own brand and business enterprise.

Scoot Henderson's first signature basketball shoe, the Scoot Zeros, was officially unveiled by Puma. This release marks the beginning of their multi-year endorsement deal, which includes multiple collaborations highlighting Henderson's journey and mantras.

Scoot Henderson partnered with INDOCHINO to create a custom suit for the NBA Draft, showcasing a unique design featuring a tree of life motif by his sister, China, representing their family's unity and support.