Prada enlisted Scarlett Johansson for a campaign directed by Yorgos Lanthimos, where she played a version of herself, bringing a unique perspective to the promotion of their Galleria bag. The campaign delves into themes of duality and fractured identities, showcasing a creative vision that sets it apart in the luxury fashion space.

Scarlett Johansson wore a custom gown designed by Valentino's Alessandro Michele at the Toronto International Film Festival for the premiere of her directorial debut, 'Eleanor the Great.' The dress was described as being 'envisioned entirely for [Johansson]' according to a post on Valentino’s official Instagram Story.