Sachin Tendulkar has been appointed as the brand ambassador for Techno Paints and Chemicals in January 2026. He will serve in this role for a three-year term, supporting the company's nationwide expansion plans and its upcoming IPO.
Sachin Tendulkar was appointed as the brand ambassador for Smartron in March 2016 and also became a strategic shareholder in the company. This partnership focuses on promoting smart devices and Internet of Things (IoT) products targeted at both consumer and enterprise markets. Smartron aims to leverage Sachin's iconic status to enhance its visibility in the technology sector.
Sachin Tendulkar was appointed as the brand ambassador for Reddit in June 2025. This decision aims to enhance Reddit's presence in global sports communities and strengthen connections among fans. As part of this role, he engages with users through his official Reddit handle, u/SachinTendulkar, and participates in various marketing campaigns in India and international markets.
Sachin Tendulkar is a co-investor in Collectabillia, which is part of a portfolio that includes celebrity-endorsed brands focusing on trendy clothing and accessories. Collectabillia specializes in memorabilia and products associated with celebrities, aiming to offer unique items for fans and collectors.
Sachin Tendulkar joined Organic India as a brand ambassador in May 2025. The partnership aims to promote sustainable living and organic products, aligning with Tendulkar's values of dedication and authenticity developed throughout his career as a legendary cricketer lasting over 25 years.
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