Ryan Reynolds's investment firm, Maximum Effort Investments, became the lead strategic investor in HOMAGE's growth capital round, focusing on expanding the company's production capacity and licensed business.

Aviation American Gin was the brand Ryan Reynolds acquired a stake in, taking on the role of overseeing its creative direction. This investment ultimately played a pivotal role when Diageo acquired Aviation American Gin for up to $610 million, with Reynolds expected to retain an equity stake in the business.

Ryan Reynolds and Hugh Jackman became co-owners of BONDS Flying Roos, Australia's SailGP team, alongside Driver and CEO Tom Slingsby, marking a fresh identity for the three-time champions.