Rosalía was announced as the face of Calvin Klein Fragrances' euphoria elixirs collection, which features three distinct parfum intense creations. This launch was unveiled in February 2026 and includes campaign imagery shot by Carlijn Jacobs.

Rosalía partnered with Lancôme to promote their La vie est belle fragrance, coinciding with her MOTOMAMI WORLD TOUR and featuring in content across social media and U.S. media campaigns.

Rosalía is featured in Calvin Klein's Fall 2025 underwear campaign, marking her debut for the brand. The campaign showcases the new Icon Cotton Modal line and emphasizes modern innovation and bold sensuality.