Rosé (singer) joined SKIMS for the brand’s Valentine’s Day campaign, contributing to a significant earned media value of $13.7 million according to Lefty. She followed other notable pop stars like Sabrina Carpenter, Lana Del Rey, and Charli XCX in this campaign.

Rosé (singer) has been a global ambassador for Tiffany & Co. since 2021, contributing significantly to the brand's revenue and engagement metrics. Her involvement helped drive $36.4 million in revenue at the 'Vision & Virtuosity' exhibition and accounted for 13 percent of Tiffany's total earned media value in 2022.

Rosé (singer) is a global ambassador for Puma, representing the brand at various events including the MTV Video Music Awards.