Rory McIlroy has Optum's logo displayed on his golf bag during select tournaments.

Rory McIlroy signed a 10-year, $100 million equipment contract with TaylorMade to use their clubs, balls, and bag in professional tournaments.

Rory McIlroy entered into a multi-year partnership with FM starting in February 2025. This agreement includes hosting unique client experiences for FM each year and displaying FM's logo on McIlroy's golf bag at select tournaments.

Rory McIlroy launched 'Firethorn Productions' with VERSANT, aimed at producing original content and experiences that celebrate modern golf culture. This initiative came alongside the extension of his partnership with GolfPass, a property of VERSANT, which he extended through 2038.

Rory McIlroy serves as a brand ambassador for Omega, a Swiss luxury watchmaker. He emphasizes the importance of measuring time perfectly with his Omega timepieces, noting that as one becomes successful, time becomes the most precious resource. McIlroy appreciates the blend of functionality and aesthetics in Omega watches.

Rory McIlroy's main sponsor is nike, which is understood to be the leading contributor towards his sizeable endorsement earnings.