Romelu Lukaku signed with Roc Nation Sports for representation, as announced by the agency, marking a significant step in his aim to build his global brand and support his growth as an athlete.

Romelu Lukaku signed a multi-year sponsorship with Puma, marking the largest endorsement deal in the company's history, while becoming a brand ambassador and wearing PUMA ONE football boots during matches.

Romelu Lukaku collaborated with Abercrombie & Fitch to launch a limited-edition Fierce fragrance bottle, featuring his portrait and signature. This campaign highlights Lukaku's story of fierceness and his commitment to being authentic in all that he does.