Pep Guardiola became the global brand ambassador for CFI Financial Group in April 2022. This partnership aims to enhance CFI's image and increase brand awareness by leveraging Pep Guardiola's achievements and widespread appeal. CFI Financial Group is recognized as a leading provider of online trading services.

Pep Guardiola became a brand ambassador for Nissan in 2019. His role as an ambassador aligns with the extended global partnership between Nissan and City Football Group. In this capacity, he features in various content campaigns, including the 'Electrify the City' film alongside Nissan's Formula E racing driver Sebastien Buemi.

Pep Guardiola signed a long-term partnership with Puma in July 2019. This agreement goes beyond a traditional sports sponsorship, with Pep Guardiola endorsing PUMA products on and off the pitch. Additionally, he contributes his technical expertise to the development of future apparel and footwear innovations and features in brand campaigns as a PUMA brand ambassador.