Nathan Florence joined Lift Foils in June 2024, along with his brother John John Florence. The collaboration aims to promote surf foiling as a valuable tool for surfers, expanding their opportunities to enjoy open water even when surf conditions are not ideal. Lift Foils is known for its innovative eFoils and foiling equipment.
Nathan Florence joined Blenders Eyewear's elite athlete roster in October 2021. He expressed enthusiasm for being part of the Blenders team, highlighting their community of top-notch athletes and the importance of gear that protects while showcasing his personality.
Nathan Florence joined Florence Marine X in April 2024, a surf apparel brand founded by his brother, John John Florence, in 2021. He expressed his excitement about surfing under his own name and building a company with his brother, aiming to reshape the surf industry for future generations. Nathan emphasized his commitment by stating he was 'beyond excited to bet on myself' as part of this venture.
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