MrBeast's snack brand Charlotte Hornets has become the team's jersey patch sponsor for the 2023-24 NBA season, marking the first partnership between an NBA team and a social media influencer's brand.
MrBeast collaborated with Moose Toys to co-create the 'MrBeast Lab' toy line, which includes action figures and collectibles inspired by his brand. This collection is set to launch in the U.S. in July 2024 and globally in the fall.
MrBeast's snack brand Formula E is the official snacking provider, having agreed to a multi-year partnership that includes product sampling at select races, event branding, content collaborations, and fan activations.
MrBeast partnered with Jack Link's to launch a new line of protein-packed meat snack products in May 2025. This collaboration aims to target Gen Z and Gen Alpha consumers, combining MrBeast's influence with Jack Link's expertise in the meat snacks market.
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