Morgan Wallen has been a brand endorser for Boot Barn since July 2024. The company is a major sponsor of his 'One Night At A Time 2024' tour, with the partnership including a sweepstakes offering concert tickets, airfare, hotel stay, and a Boot Barn gift card.
Morgan Wallen is a co-founder and partner in The Ryl Company, a beverage brand he launched alongside Blodin Ukella in 2022. The company introduced Ryl Tea, a zero-sugar, functional iced tea designed as a healthier alternative to traditional sweet tea.
Morgan Wallen became a co-owner and brand ambassador for Field & Stream in January 2024, involved in relaunching the outdoor lifestyle brand with a biannual print magazine, digital platform, limited-edition apparel collection, and an outdoor music festival.
Morgan Wallen's 2025 'I'm The Problem' tour is officially sponsored by Kawasaki Motors Corp., which aims to connect with the shared fanbase of both Wallen and Kawasaki. The partnership includes a nationwide sweepstakes and Kawasaki-hosted events at select tour stops.
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