Michael Strahan expanded their partnership with Blink Fitness to launch the MSX by Michael Strahan activewear collection, which became exclusively available at all Blink locations nationwide starting March 19th, 2019.
Michael Strahan launched Michael Strahan Design Lab in February 2025, a direct-to-consumer custom tailoring operation offering made-to-order suits delivered within two weeks at flat prices, marking a new avenue of growth for his clothing brand after a decade in business.
Michael Strahan's brand MSX by Michael Strahan became the Official Off-Field Apparel Partner of the United Football League (UFL) in March 2024. This partnership involves creating new merchandise for UFL athletes, coaches, broadcasters, and fans, alongside developing unique digital content to engage fans during the debut season.
Michael Strahan and JCPenney launched MSX by Michael Strahan in May 2016, an exclusive line of active lifestyle apparel for men, marking their second collaboration following the tailored Collection by Michael Strahan introduced in 2015.
Michael Strahan's collaboration with Men's Wearhouse led to the launch of the Michael Strahan™ Custom Made to Measure Suiting Program in January 2023, offering personalized suits with customization options across all locations nationwide. This program is a significant step in their longstanding partnership.
Michael Strahan partnered with G-III Apparel Group to create an exclusive Super Bowl LIV limited edition capsule collection in January 2020, celebrating the NFL's 100th season. This collection features various apparel items showcasing the Super Bowl LIV logo.
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