Mia Wasikowska starred in the campaign for Prada's La Femme fragrance, photographed by Steven Meisel, alongside Mia Goth. The campaign launched alongside the introduction of La Femme and L'Homme Prada, marking the brand's first corresponding fragrances for women and men.

Mia Wasikowska has been named the face of Miu Miu's spring/summer 2012 campaign, replacing Hailee Steinfeld.