MEOVV was announced as Prada's brand ambassador on April 17, 2025. She initiated her relationship with the luxury brand by attending the Prada Women’s Fall/Winter 2025 Collection show in Milan in February 2025.

MEOVV was appointed as the brand ambassador for Kao Corporation's new hair care brand, MEMEME, in August 2025. Additionally, their single 'ME ME ME' was selected as the theme song for the brand.

MEOVV was appointed as the brand ambassador for L'Oréal Paris on February 28, 2025, and began starring in various advertising campaigns starting in April 2025.

MEOVV was appointed as M.A.C Cosmetics's global brand ambassador in December 2025, representing the brand's Powder Kiss product line and aligning with her fresh and modern style.

MEOVV was appointed as Chloé's global brand ambassador in October 2025, debuting in the brand's Paddington bag campaign that showcases Chloé's free-spirited femininity.