Maya Hawke starred in AllSaints' Spring/Summer 2017 campaign film titled 'Far From Here,' which marked the beginning of a season-long collaboration. The film was shot in her hometown of Woodstock, New York, showcasing a collection inspired by the collision of city life and pastoral countryside.

Maya Hawke has been featured in multiple campaigns for Prada, including the 2024 Holiday campaign, where she attended a dinner party alongside other brand ambassadors. In 2025, she participated in the Holiday campaign titled 'A Winter’s Tale,' showcasing a nostalgic winter journey with a star-studded cast.

Maya Hawke starred in Prada's Holiday 2025 campaign titled 'A Winter’s Tale,' featuring a nostalgic winter journey alongside a star-studded cast.