Maya Hawke has been featured in multiple campaigns for Prada, including the 2025 holiday campaign titled 'A Winter's Tale,' where she appeared alongside other brand ambassadors. The campaign showcases candid photos of friends, including Hawke, looking out of their car windows with festive trees on their car roofs.

Maya Hawke starred in AllSaints' Spring/Summer 2017 campaign film titled 'Far From Here,' which was shot in her hometown of Woodstock, New York. This campaign marked the beginning of a season-long collaboration between Hawke and AllSaints.

Maya Hawke announced a charitable initiative with Propeller to support reproductive rights organizations, including Planned Parenthood, Noise For Now, and Keep Our Clinics. This initiative allows fans to contribute to these non-profits while entering to win prizes during Hawke's 'Tactless' Tour.