Lilly Singh partnered with Smashbox to create 'Bawse,' a limited edition deep red shade of liquid matte lipstick available for purchase on Smashbox's e-commerce site and at Sephora for $24.

Lilly Singh participated in Olay's 'Face Anything' campaign in September 2018, where she walked a makeup-free runway show during New York Fashion Week. The campaign featured influencers, including Olympic gymnast Aly Raisman and aimed to inspire unfiltered confidence among women.

Lilly Singh collaborated with Ardene to launch an exclusive capsule collection in August 2019. The collection featured graphic t-shirts, hoodies, joggers, and accessories with inspirational messages aimed at driving customer engagement and conversations about female leadership.