Like Nastya partnered with Viral Nation and Ford Models in June 2024 to elevate her presence in the fashion and beauty industries, guiding her into new ventures and opportunities.
Like Nastya entered into a global distribution deal with Janson Media in April 2024, allowing the company to distribute Like Nastya's content across all Video on Demand platforms worldwide.
Like Nastya became an official brand partner of Littlest Pet Shop in November 2025. She launched a content series on her YouTube channel featuring Littlest Pet Shop toys, with additional elements planned through 2026.
Like Nastya is releasing an 11-piece collection called 'Bathe Like Nastya' in collaboration with Nectar Bath Treats, which includes soaps, bath bombs, and lip care items.
Like Nastya launched an official channel on Zigazoo in November 2025, featuring fun prompts, exclusive challenges, and interactive videos to engage young fans.
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