JuJu Watkins became an investor in Boston Legacy Football Club in 2025, marking a groundbreaking moment for women’s sports and the power of NIL, as she became the first college athlete to directly invest in a women's professional sports team.

JuJu Watkins became a brand ambassador for Mielle Organics in February 2024, joining A'ja Wilson to celebrate and uplift women of color by redefining beauty standards in women's sports.

JuJu Watkins signed an exclusive, multiyear deal with Fanatics and its collectibles arm in March 2025. This agreement includes autographed memorabilia and trading cards featuring her in a USC Trojans uniform, with the first release in the 2025 Bowman University Chrome Basketball product.

JuJu Watkins agreed to a multiyear contract extension with nike, securing one of the richest shoe endorsement deals in women's basketball, according to sources reported by ESPN.

JuJu Watkins appeared in a 30-second TV spot for Mondelēz International promoting their products during the NCAA March Madness tournament, beginning on March 13, 2025.

JuJu Watkins partnered with NYX Professional Makeup in October 2024 as a brand ambassador, participating in national campaigns on social and digital platforms. She promotes the brand's message to 'Make Them Look' and is featured on in-store displays across the country.