Jess Sims joined Jordan Brand in 2022, enhancing the brand's commitment to promoting the mind-body connection and elevating women's voices through transformative storytelling. As a top Peloton instructor and in-game host for the New York Liberty, Jess brings a unique perspective to the Jordan Brand family.

Jess Sims partnered with U.S. Bank in 2023 to support financial wellness programs and empower women leaders. In her role as an ambassador, she conducts outreach and raises awareness around financial wellness, aligning with the bank's commitment to increasing support for women’s athletics and leadership.