Jennifer Lopez became the global face of Coach in November 2019, marking a significant partnership for the American luxury brand. She represents their leather goods, ready-to-wear collections, and footwear in campaigns that began in the spring 2020 season.

Jennifer Lopez is starting her own line of footwear with Designer Brands Inc. (DSW), creating a unique joint venture that aligns her earnings with the product's success.

Jennifer Lopez officially launched JLo Beauty, positioning herself as a key player in the beauty industry with a range of skincare and cosmetic products that aim to provide her signature glow.

Jennifer Lopez debuted her first makeup line with Inglot Cosmetics, featuring an impressive 70-piece collection that includes eyeshadows, bronzers, lipsticks, and blushes.

Jennifer Lopez became the global ambassador for Intimissimi in 2022, launching their spring/summer 2023 campaign featuring her and co-designing an exclusive collection of lingerie and loungewear.