James Franco stars in a campaign for Coca-Cola Light, adding to his duties as a Gucci brand ambassador. The campaign features him enjoying a warm summer day overlooking Manhattan’s skyline, photographed by David Fischer.

James Franco was announced as the face of Coach For Men in 2017, in a creative partnership with the storied American fashion house and its Creative Director, Stuart Vevers. This new fragrance was set to launch in September, embodying the brand's creative and confident image.

James Franco was the face of Gucci's new men's fragrance campaign that launched exclusively at Harrods in early July 2013 before going global. He expressed excitement about the collaboration and attended the launch event in Milan.

James Franco directed and photographed 7 For All Mankind's Spring 2012 marketing campaign, creating a groundbreaking multimedia experience that included a short teaser video and a full-length feature film, showcasing the brand's California roots and 'forever cool' aesthetic.