Ja Morant partnered with Kool-Aid and Nike to create the Nike x Kool-Aid Ja 2 sneaker collection, featuring vibrant colorways inspired by Kool-Aid's iconic flavors. This collaboration celebrates his childhood memories and includes playful details like the Kool-Aid Man breaking through a wall.

Ja Morant, alongside his family and inner circle, launched Catch12, a cutting-edge media company focused on reclaiming the narrative and amplifying authentic voices from the culture, including his own.

Ja Morant achieved the milestone of becoming nike Basketball's first Gen Z signature athlete, representing a bold and fearless style of play that reflects the evolution of the game and influences modern basketball culture. His signature shoe, the nike Ja 1, was designed to match his game and aesthetic preferences.

Ja Morant partnered with Hyperice to promote the importance of recovery technology for athletes, joining a roster of other athlete ambassadors and contributing original content to the Hyperice App.