Guru Randhawa collaborated with Mountain Dew to release the anthem 'Darr Nu Darra' in April 2023, which celebrates the indomitable spirit of Punjabis as part of the 'Darr Ke Aage Jeet Hai' campaign.

Guru Randhawa signed a partnership deal with Warner Music India in March 2025, which includes the release of his album 'Without Prejudice' featuring nine tracks. The collaboration promises a blend of Afropop and Indian pop, with the first single 'Gallan Battan' set to release on March 28, 2025.