Enrique Iglesias entered into a major partnership with Influence Media Partners in December 2023. This agreement includes managing his pre-2021 recorded music rights, encompassing his independent masters and Universal recorded music royalties, as well as Name, Image, and Likeness rights to enhance future licensing opportunities.

Enrique Iglesias partnered with Coty Inc. to develop his own line of signature fragrances, translating his passion and energy into products aimed at appealing to his fans and consumers worldwide.

Enrique Iglesias participated in Tommy Hilfiger's #ThrowbackDenim campaign, alongside Ed Westwick. The campaign encouraged fans to share their own throwback denim photos on social media for a chance to win a trip to California.