Eminem is teaming up with White Castle for a promotional campaign tied to the release of his upcoming album. This collaboration features limited-edition merchandise, including T-shirts and trucker hats that boldly claim the title of 'White Rapper' and the slogan 'Buy 'em by the Sack.'

Eminem recently launched Mom's Spaghetti pasta sauces, expanding his culinary ventures beyond the restaurant he opened in Detroit in 2021, which was inspired by his song 'Lose Yourself'.

Eminem partnered with StockX, the world's first online consumer 'stock market of things' for high-demand, limited edition products. This strategic partnership not only showcased his passion for sneakers but also provided exclusive content and access to rare items from his personal collection.

Eminem has replaced Matt Damon as the brand-new Crypto.com celebrity spokesperson, marking a significant shift in the brand's marketing strategy.

Detroit Lions announced a multi-year partnership with Eminem and his manager Paul Rosenberg to serve as executive producers for their Thanksgiving Halftime Show, providing insight on talent selection and production from November 2025 through 2027.

Carhartt partnered with Eminem to release the E13 line, featuring exclusive sweatshirts, T-shirts, and hats sold at their Detroit flagship store. This collaboration not only showcased the workwear brand's heritage but also supported the Verses Project, a literacy program that teaches students through songwriting.

Eminem invested in Genius, a lyric annotation site, showcasing his appreciation for music interpretation and analysis while announcing a partnership to power the lyrics section of Eminem.com.